The Digital Marketplace for Rural India

Graam Connect by Viyona Fintech is built for rural India, offering a trusted digital marketplace where farmers, micro-enterprises, and local brands can sell with ease. More than just e-commerce, Graam Connect connects villages to buyers across India and select international markets through authentic products, fair pricing, and seamless digital payments via GraamPay. By bringing everyday essentials and agri-based goods closer to customers while opening new demand channels for sellers, Graam Connect reduces reliance on middlemen and expands access to quality supply. Powered by a Village Level Entrepreneur (VLE) network for assisted onboarding, KYC, order placement, returns, and customer support, the platform builds trust where it matters most. With a focus on inclusivity, transparency, and security, Graam Connect gives buyers a reliable way to discover rural products—while enabling local sellers to reach wider markets with confidence. Designed to strengthen rural commerce, it unlocks sustainable growth across India.

Why Graam Connect?

The Inclusion Advantage

Graam Connect extends its reach to villages across India, ensuring that every rural producer has a digital platform to sell goods, thereby improving incomes and creating livelihoods.

The Inclusion Advantage

Graam Connect extends its reach to villages across India, ensuring that every rural producer has a digital platform to sell goods, thereby improving incomes and creating livelihoods.
Assisted support for SHGs, FPOs, and rural sellers.
Sell farm produce, handlooms, handicrafts, and local goods.
Integrated with GraamPay for secure UPI settlements.
Transparent pricing models benefiting producers.
Tied with distribution partners for last-mile delivery.
Connects sellers to urban, institutional, and global markets.
Onboarded via KYC to ensure trust and quality.

What is Graam Connect?

Graam Connect is Viyona Fintech’s digital marketplace built for rural and semi-urban India. It empowers farmers, self-help groups (SHGs), and artisans to sell directly to consumers and institutional buyers, thereby eliminating middlemen and providing better earnings.
Tailored Solutions for Every Business

Powering Payments Across Industries 

We understand that every industry has unique payment needs. Our suite of features is designed to streamline financial operations, no matter your field.

Join Graam Connect Today 

k+
Happy Clients
k+
Merchant Active
k+
Villages
+
States
OUR EXPERT'S ANSWER

Commonly Asked Questions 

What is Graam Connect?
Graam Connect is a digital marketplace by Viyona Fintech, connecting farmers, artisans, and SHGs with urban and global buyers.
Who can sell on Graam Connect?
Farmers, SHGs, artisans, and small businesses from villages and towns.
What products are available?
Agricultural produce, textiles, handlooms, handicrafts, and rural delicacies.
How does Graam Connect ensure fair pricing?
By removing middlemen, ensuring transparency, and providing better margins to producers.
How are payments processed?
All payments are settled securely via GraamPay UPI integration.
Is Graam Connect safe?
Yes. With KYC verification, compliance with RBI/NPCI guidelines, and robust security certifications, GraamMart ensures trust and safety.
Scroll to top